Fairphone has a special place in our heart. We've been following this social enterprise improving the electronics supply chain for almost five years. When they launched their second phone last week, we were sitting in the front row. The virtual front row. From there we had an excellent view on the impact the presentation had.
The newest model was presented on June 16th. The new edition takes a big leap forward in comparison with the first model. The specifications are better, but most importantly, the Fairphone is one step closer to a fairer phone - one in which uses modular architecture for consumer repairability. A modular phone has loose elements that can be replaced easily, without buying a new phone. If one part breaks, you simply replace it. The work Fairphone puts in this phone to protect the environment fits snugly with our own sustainability policies.
(click for bigger image)
The launch of the new Fairphone was embraced by the world with full enthusiasm, and we've noticed. As last year their website was successfully moved to our platform, we know right away when Fairphone has media coverage; the statistics go through the roof.
Since our platform automatically scales when a website goes through the 'sound barrier', this posed no problems whatsoever. A week before the launch, Fairphone warned us that they were expecting 50.000 visitors to their site on the day of the presentation. There were 52.000. Because they notified us in advance, we monitored their website, to see if the site would be reachable with so many visitors at once. That's why Fairphone earns additional respect, their estimation of the traffic to our platform was 98% correct.
We are proud to host the Fairphone website and wish them lots of luck the coming months, on the path to realizing Fairphone 2. We are also looking forward to facilitating the immense peaks on our platform, which will happen without doubt as the Fairphone 2 will become available for purchase.
(click for bigger image)